Marketing and sustainability

Peattie, Ken and Ottman, Jacqueline and Polonsky, Michael and Charter, Martin (2002) Marketing and sustainability. Other. Published by Centre for Business, Farnham, Surrey England.

Creators:
Peattie, Ken and Ottman, Jacqueline and Polonsky, Michael and Charter, Martin
Corporate or Group Creators:
Sustainable Marketing Knowledge Network http://www.cfsd.org.uk/smart-know-net/
Description/Abstract:

'Marketing and sustainability' is based on an original booklet written by Martin Charter in 1990. The text has been updated and re-written to take account of the changing
and emerging debate of marketing’s role in relation to sustainable development.

This booklet has been produced as a supporting publication for the Sustainable Marketing Knowledge Network (Smart:
Know-Net) a web-based information and communication platform for marketers interested in sustainability, available at www.cfsd.org.uk/smart-know-net

Item Type:
Monograph
Official URL:
http://www.cfsd.org.uk/
Date:
April 2002
Additional Information:

The Centre for Sustainable Design facilitates discussion and research on eco-design and broader sustainability considerations in product and service development. This is achieved through training, workshops, conferences, research, consultancy, publications, and the Internet. The Centre also acts as an information clearing house and a focus for innovative thinking on sustainable products and services. The Centre is an internationally recognised centre of excellence.

Uncontrolled Keywords or tags :
business, environmental impact, social impact, sustainable development
Schools:
Business School for the Creative Industries
Research Centres:
The Centre for Sustainable Design
Related URLs:
Depositing User:
Mary-Anne Spalding
Date Deposited:
01 Mar 2011 15:01
Last Modified:
22 Jun 2022 10:10
URI:
https://research.uca.ac.uk/id/eprint/693

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